Brand Identity · 2026
Brand identity system for a B2B consultancy
A complete identity system covering positioning, visual language and collateral templates.
Overview
Northbridge had grown from three consultants to a thirty-person firm without ever formalising its brand. Every proposal looked different and pitch materials were rebuilt from scratch each time.
The problem
No consistent identity, no messaging framework and no reusable templates. New hires produced off-brand documents, and the firm looked smaller than it was.
Our solution
We ran a positioning workshop, defined a messaging framework, then designed a full identity system: logo suite, typographic scale, colour system, iconography and a template library for proposals, decks and reports.
The result
The team now produces client-ready documents in a fraction of the time, and partners report a noticeably stronger first impression in competitive pitches.
Client
Northbridge Advisory
Technology used
- Brand strategy
- Identity design
- Guidelines
- Template library
- Print production
Deliverables
- · Positioning workshop
- · Identity system
- · Brand guidelines
- · Collateral templates
Gallery
Selected views from the project
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