Google Ads · 2026
Full-funnel growth programme for a D2C wellness brand
Paid media, landing pages and creative testing run as one connected programme.
Overview
Verdant was running paid social and search through two separate freelancers with conflicting tracking setups and no shared reporting.
The problem
Duplicate conversion counting, no creative testing discipline and landing pages that did not match ad messaging.
Our solution
We consolidated tracking into a single measurement framework, rebuilt campaign structures around clear audience tiers, and shipped campaign-specific landing pages with a structured creative testing calendar.
The result
The team now has one trusted source of reporting and a repeatable monthly testing rhythm across channels. Detailed performance figures are shared privately on request.
Client
Verdant Living
Technology used
- Measurement framework
- Paid social
- Paid search
- Landing pages
- Creative testing
Deliverables
- · Tracking rebuild
- · Campaign architecture
- · Landing pages
- · Monthly reporting
Gallery
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